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My education journey.
Marketing & Graphic Design
1995-1999
Bachelor of Arts
Religious Studies & Theology
1995-1999
Bachelor of Science
Life Coaching
2017-2018
Training & Certification
Work experience that's shaped me.
At Miravida Living, I have the incredible opportunity to lead with both strategy and soul—honoring the wisdom of our elders while shaping the way our mission is seen, heard, and felt. It’s work that blends creativity with purpose, and every story shared, every message crafted, is designed to build trust, spark connection, and move our community forward.
- Provide strategic leadership for all brand, marketing, and communication initiatives across a nine-building nonprofit senior living campus.
- Guide the development and execution of messaging that bridges generational audiences and elevates the organization’s mission through digital, print, video, and social media platforms.
- Lead storytelling efforts to strengthen reputation, drive engagement, and position Miravida as a forward-thinking leader in senior care.
- Direct the organization’s web presence, branded content, and visual identity, ensuring consistency and alignment across all platforms.
- Oversee internal communication strategies that support employee retention, cultural alignment, and volunteer engagement.
- Collaborate with executive leadership on philanthropic growth, managing donor communications, database integrity, and outreach strategies that sustain long-term impact.
- Serve as the sole marketing and communications professional on staff, working cross-functionally to support Human Resources, Foundation, Operations, and Resident Services.
- Spearhead the creation and implementation of the organization’s core beliefs—values rooted in biblical principles and communicated in an inclusive way—to promote unity and purpose across all teams.
- Manage the design and upkeep of employee apparel and branded merchandise, ensuring consistency in experience and expression throughout the organization.
- Approach every project with a creative, strategic, and mission-aligned mindset to ensure that Miravida Living’s message is clear, compelling, and deeply connected to those we serve.
At CliC Eyewear, I stepped into a unique opportunity to shape a bold, recognizable brand from the inside out—merging creative vision with business strategy. It’s been a place to think big, move fast, and elevate a product people genuinely love, all while helping the brand grow into its next chapter.
- Joined the leadership team to bring brand development and digital strategy in-house, aligning marketing efforts with long-term business goals.
- Led the design, development, and launch of a new website and digital storefront, ensuring a seamless user experience and a strong foundation for e-commerce growth.
- Collaborated with the VP of Operations to define and implement the brand vision, guiding decisions around voice, look, and overall customer experience.
- Managed partnerships with outside professionals to coordinate ad placement across digital platforms, increasing visibility and market share.
- Supported brand positioning in a competitive marketplace by identifying opportunities and delivering creative that connected with target audiences.
- Played a key role in unifying customer experience, visual identity, and sales strategy through data-informed marketing initiatives.
Reflect Joy is a personal passion project where ministry meets creativity—a space I created to help others reconnect with the joy they were made for. It’s where I pour my heart into scripture-based encouragement, honest conversation, and meaningful moments that remind us joy isn’t just possible—it’s promised.
- Blend ministry, creativity, and coaching to help others discover the joyful life they were created for.
- Share scripture-based reflections, digital content, and life coaching rooted in faith and authenticity.
- Create and curate devotions, graphic scripture art, blog posts, and products that inspire meaningful connection to God’s Word.
- Facilitate intentional conversations and community engagement to foster hope, healing, and purpose.
- Offer one-on-one coaching and group experiences that meet people in life’s messiness with grace and truth.
- Cultivate a digital platform that reflects the belief that even in hardship, joy can be the final word.
At this fast-paced, mission-driven healthcare staffing agency, I had the chance to lead with both heart and strategy—supporting the incredible work of nurses by ensuring our outreach, messaging, and technology met the urgency of the need. It was a role that stretched my skills and deepened my respect for those on the front lines of care.
- Directed national marketing and recruitment strategies to drive nurse acquisition and brand growth across multiple markets.
- Led a cross-functional team overseeing digital advertising, messaging, and campaign performance, with a focus on alignment to business goals and ROI.
- Played a key role in the design and launch of a custom recruitment software solution—still in use today—that streamlined candidate pipelines and improved efficiency.
- Partnered with executive leadership to integrate marketing insights into sales strategy, creating a stronger bridge between outreach and conversion.
- Leveraged analytics to refine targeting, strengthen messaging, and enhance overall business performance.
As a freelance creative, I partner with clients on a retainer, project-based, or consulting basis—offering design and marketing strategy that brings clarity and heart to their brand. With every client I serve, I see an opportunity to bring their mission to life through thoughtful design and meaningful storytelling. Whether it’s a nonprofit doing life-changing work or a small business finding its voice, I approach each project with creativity, strategy, and heart—because good design should always feel like it belongs.
- Provide design and marketing strategy for clients across industries and business sizes, with a focus on nonprofits and mission-driven organizations.
- Deliver creative services spanning visual identity, content development, print and digital design, and website strategy.
- Align brand visuals and messaging with long-term goals, ensuring consistency, clarity, and connection in every touchpoint.
- Immerse into each organization’s culture and voice to deliver intentional, authentic solutions tailored to their mission.
- Known for adaptability, clear communication, and a collaborative approach that values relationship as much as results.
- Leveraged analytics to refine targeting, strengthen messaging, and enhance overall business performance.
Some clients I’ve had the joy of creating with: A-mazing Events, Alive & Kickin’ Pizza Crust, Amerequip, Amplitel Technologies, Anchor Castings, Appleton Lathing, Appleton Neighbors, American Concrete Pipe, Big Brothers Big Sisters, Boys & Girls Club of the Fox Valley, CliC Eyewear, Coalesce Marketing & Design, Common Ground, Community Benefit Tree, Cornerstone Woodworking Co., Daniel Gibbings Jewelry, Damascus Road Project, DesRochers Law Offices, First 5 of the Fox Valley, First English Lutheran Church, Fox Cities Appraisal Co., Fox Cities Marathon, Fox Valley Humane Association, Galloway Company, Georgia Pacific, Greenville Civic Club, Hope Clinic, Jackie Nitschke Center, Jacob’s Meat Market, JMS Brokerage, Inc., Known Women’s Conference, Life Promotions, Manufacturing First, Margo Rouge, McClone Insurance Agency, McCormick, Miravida Living, New North, North Carolina Special Olympics, Pfefferle Management, Pillars, ProSonix LLC, Reach Counseling, Inc., Rebuilding Together, Red Smith Banquet, Reflect Joy Ministries, Samaritan Counseling Center, SHRN, Society Insurance, StacyJean Photography, St. John’s Parish, St. Mary’s Catholic Schools, The Spancrete Group, Inc., ThedaCare, Together For Families: Family Resource Center, Trinity Lutheran, Trout, Uniek Inc., Vicki Updike, Women Celebrate, Women’s Fund for the Fox Valley Region, Women’s Leadership Conference, Young Life Fox Valley, Zephyrfest….
Coaching young athletes was more than a role—it was a turning point. It taught me how to lead with encouragement, hold space for growth, and celebrate the small wins that build something bigger. It became the foundation of my leadership style: steady, uplifting, and purpose-driven.
- Mentored young athletes, focusing on personal development, teamwork, and confidence-building.
- Fostered leadership through encouragement, discipline, and consistent support.
- Designed practice plans and game strategies that emphasized growth, sportsmanship, and perseverance.
- Cultivated a team culture rooted in accountability, trust, and joy in the journey.
- Carried forward coaching values into professional leadership—guiding teams with clarity, empathy, and a belief in progress.
Working with this youth mentoring organization was deeply meaningful—every story, every connection, every event was a reminder of the power of showing up for the next generation. It was a space where strategy met heart, and where I learned how communication can truly drive mission and impact.
- Directed internal and external communications to strengthen brand awareness and stakeholder engagement.
- Developed donor strategies that deepened relationships and sustained long-term giving.
- Built and nurtured community partnerships to expand support and reach across the region.
- Led large-scale fundraising events that generated a substantial portion of the annual operating budget.
- Oversaw all aspects of event execution, including creative direction, logistics, and donor experience.
- Played a key role in increasing visibility and support for youth mentoring programs through intentional messaging and outreach.
My core strengths.
My skills are a unique blend of experience and passion—shaped by both professional expertise and personal growth. In all my work, I show up with a versatile set of strengths and a commitment to helping both organizations and people thrive.
Design
Communication
Leadership
Strategy
Marketing
Software programs I often use.
Design:
Print & Digital
Adobe Indesign, Adobe Illustrator, Adobe Photoshop, Adobe Acrobat, Canva, Figma, Loom, PowerPoint, Google Slides, DisplayNow
Website Development & Management
WordPress, Sitebuilder, Elementor, Divi, GoDaddy, Network Solutions, JotForm integrations, Optimization plugins, Google Developer Dashboard
Strategy &
Data Management
Google Analytics, Paid Advertising Dashboards (all mainstream platforms), Keywords Everywhere, Monday.com, Trello, Microsoft 365